Coming soonGPSR Representative launches ahead of Q3 2026 enforcement — join the waitlist to lock in early-access pricing.
Coming soon · Regulation (EU) 2023/988

Your responsible person for every consumer product you ship into the EU.

Since December 2024, GPSR requires non-EU sellers of consumer products to name a responsible person in the EU — on the label, on the marketplace listing, and on the safety file. We become yours, monitor the EU Safety Gate, respond to market surveillance, and keep your Amazon / eBay listings live.

Are we in scope?

GPSR is the default regime for every consumer product.

GPSR is a catch-all — any consumer product not already covered by a sector-specific regulation (medical devices, food, pharmaceuticals, cosmetics) falls under GPSR. If you're non-EU, you need a responsible person here.

Awaiting input

Tap what's true — we'll classify you.

GPSR scope is broad. Any consumer product sold to EU customers by a non-EU seller needs a responsible person in the EU. Marketplace listings without one get delisted automatically.

    The cost of missing GPSR

    Marketplaces enforce faster than regulators do.

    IN FORCE SINCE1
    Dec 2024

    Regulation (EU) 2023/988 replaced the 2001 Directive. Enforcement across all 27 member states, with national market-surveillance authorities active from day one.

    FINE CEILING2
    4%

    National transpositions vary — typical cap is 4% of annual turnover. Plus mandatory recalls, customs holds, and product destruction at your cost.

    SAFETY GATE RECALLS3
    3,500+

    Products listed on the EU Safety Gate in 2024. Listed products trigger automatic marketplace removal and can block customs release at the port.

    AMAZON DELISTING4
    27 MS

    Amazon EU enforces Art. 16 responsible-person detail on every listing. No name? Listings removed in all 27 member states within 72 hours.

    1. 1. Regulation (EU) 2023/988 — General Product Safety Regulation, application date 13 December 2024.
    2. 2. GPSR Art. 44 — penalties set by member states; national caps observed across 2024–2025 transpositions typically 2–4%.
    3. 3. EU Safety Gate (formerly RAPEX) annual report 2024 — dangerous-product notifications.
    4. 4. Amazon EU Seller Central policy notices, Dec 2024 – 2025, covering GPSR responsible-person requirements.
    What you get

    Every GPSR duty, in one engagement.

    01

    Art. 16 responsible person

    Named EU-resident economic operator on record — displayed on your label, in your packaging, and in every EU marketplace listing.

    02

    Technical documentation

    Risk assessment (Art. 9), safety information, and traceability records structured to the GPSR template and stored for the mandatory retention period.

    03

    Traceability & batch coding

    Producer identification, batch/serial numbers, and supply-chain records — so any unsafe batch can be withdrawn in hours, not weeks.

    04

    Safety Gate monitoring

    Daily monitoring of EU Safety Gate notifications for your product categories. Early warning when a competitor is listed — so you can act before regulators come knocking.

    05

    Incident & recall handling

    Art. 20 accident notifications via Safety Business Gateway, coordinated recalls across member states, consumer-facing communications drafted end-to-end.

    06

    Marketplace compliance

    Amazon, eBay, Cdiscount, Bol, Allegro — responsible-person details pushed to every seller console, so listings stay live across all 27 member states.

    Product dossier

    Every product, one record.

    For every SKU we represent, we maintain a live compliance dossier. Market surveillance can ask for the safety file or risk assessment at any time — we have it in the locker, exportable in one click.

    Acme Sensor Hub · model SH-200-EU

    Connected indoor environmental sensor · Consumer product

    ● COMPLIANT · 27 MS
    RESPONSIBLE PERSON
    World Presence j.d.o.o. · Ulica Brune Bušića 42, Zagreb
    ● APPOINTED
    RISK ASSESSMENT (ART. 9)
    Residual risk: low · Foreseeable misuse documented · Warnings specified
    ● SIGNED
    TRACEABILITY
    Batch code SH200-2026W04 · 12,400 units shipped to EU · producer ID on label
    ● ACTIVE
    SAFETY INFORMATION
    IFU in 24 EU languages · age/use warnings · pictogram set
    ● ON LABEL
    SAFETY GATE
    0 notifications · daily monitoring active for category
    ● CLEAR
    MARKETPLACE LISTINGS
    Amazon (DE, FR, IT, ES, NL) · eBay (DE, FR) · Cdiscount · all synced
    ● LIVE
    MARKET SURVEILLANCE
    Last inquiry: BEV-NL · Jan 2026 · label-compliance check · closed, no action
    ● CLEARED
    INCIDENT LOG
    0 serious incidents · 2 customer complaints, both addressed via replacement
    ⋯ MONITORING
    Safety Gate reporting

    A serious incident? The clock starts.

    Art. 20 GPSR requires economic operators to notify authorities and the EU Safety Business Gateway as soon as they know a product is unsafe. We run the intake, draft the filing, and coordinate the response.

    Incoming accident notification · Art. 20 GPSR

    INCIDENT ID
    GPSR-2026-04-14-0019 OPEN · 09:32 CET
    PRODUCT
    Acme Sensor Hub · SH-200-EU · batch SH200-2026W04
    REPORTER
    EU consumer (DE) · contacted via seller-service form
    CATEGORY
    Overheating · scorched housing · no injury PROPERTY DAMAGE
    SERIOUSNESS
    SERIOUS — ART. 20 TRIGGER
    MARKETS AFFECTED
    DE, NL, AT · 3,200 units at risk if batch-wide
    ROUTING
    qa@acme.tech + EU Presence safety counsel · BEV-NL notified

    The moment a consumer reports injury or material damage, we classify the incident, notify the relevant national authority, file with the EU Safety Business Gateway, and coordinate the response — recall, retrofit, or corrective action — before the regulator escalates.

    • Safety Business Gateway filing within statutory window
    • National authority notification in 24 EU languages
    • Recall playbook: retailers, marketplaces, customers
    • Customer-facing communications drafted for approval
    • Post-incident review & dossier update
    How it works

    Appointed in 5 business days. Label-ready in 10.

    1. Product intake

      45-minute technical call per product family. We map your consumer-product scope, review existing safety documentation, and identify which GPSR articles apply to each SKU.

    2. Risk assessment & gap close

      Art. 9 risk assessment drafted with your engineering team. Gaps in foreseeable-misuse, warnings, or age-rating are flagged and closed before production.

    3. Appointment & label update

      Art. 16 responsible person registered; our EU address and contact go on your label, packaging, IFU, and every marketplace listing.

    4. Monitoring & response

      Daily Safety Gate sweep for your categories. Incident intake 24/7. Annual dossier review. Recall playbooks pre-drafted per product family.

    Label block we provide (Art. 16 + 9)
    // On product, packaging, or IFU
    // Regulation (EU) 2023/988 Art. 16(2)
    
    Manufacturer
    Acme Inc.
    1234 Market St, San Francisco, CA, USA
    
    EU Responsible Person (GPSR)
    World Presence j.d.o.o.
    Ulica Brune Bušića 42
    10000 Zagreb, Croatia
    
    gpsr@eupresence.com
    Ref: ACME-SH-200-RP
    
    // Plus warnings, age rating,
    // batch/serial, and CE mark
    // where additional directives apply.
    Ready-to-drop onto your label artwork for the next production run. Amazon's listing validator recognizes the GPSR responsible-person format — your listings stay live across every EU market.
    Proof

    Brands shipping into Europe, safe and sellable.

    From connected-home startups to apparel D2C to children's toys — Article 16 appointed, labels updated, Amazon listings preserved.

    "Amazon delisted 280 SKUs overnight. They had our responsible-person details in Seller Central within six hours. Listings back live by end of week."
    Mia Lindqvist VP Operations · D2C apparel, Austin
    "We had an overheating report. They had the Safety Gate filing drafted that day. A contained corrective action, no recall. That's the difference."
    Dai Park Quality lead · Small-appliance brand
    "Our toy line needed a complete risk-assessment rewrite. They paired with our safety engineer and shipped a defensible file in three weeks."
    Camille Fortin CPO · Children's toys · Montreal
    900+Products under AR
    27 / 27Member states covered
    72 hLabel redraft & customs re-release
    0Safety Gate listings in 2025
    Pricing

    By product family. Not by SKU.

    Single Product
    $299/month
    1 product family · all variants

    For a single-product brand entering the EU for the first time. One product family covers all colourways, sizes, and regional SKUs of the same underlying design.

    Included
    • Art. 16 responsible person
    • Risk assessment & safety documentation
    • Label + marketplace listing updates
    • Safety Gate monitoring
    • 1 market-surveillance response / yr
    Start on Single →
    Most chosen
    Product Portfolio
    $999/month
    Up to 5 product families

    For scaling brands with multi-product ranges and real EU volume across electronics, apparel, toys, home goods.

    Everything in Single, plus
    • Up to 5 product families
    • UK Responsible Person bundled
    • Safety Gate daily monitoring + alerts
    • Unlimited marketplace listings
    • Incident intake & Safety Gateway filings
    • Unlimited surveillance responses
    Book a demo →
    Enterprise
    Custom
    Unlimited families · recall-ready

    For hardware groups, multi-brand retailers, or 50+ SKU lines with active recall exposure and dedicated quality teams.

    Everything in Portfolio, plus
    • Unlimited product families
    • Full recall & crisis response
    • Dedicated safety counsel
    • Quarterly executive review
    • 24/7 incident hotline
    • Custom MSA & multi-entity
    Talk to sales →
    Often purchased together

    Brands who take GPSR Rep also take.

    Physical Goods Bundle

    Three products. One engagement. 15% off.

    The standard stack for non-EU consumer-product brands. GPSR, GDPR, and a hosted trust hub — one onboarding, one invoice, one team.

    You save $2,138 / yr
    BUNDLE TOTAL
    $1,183 / mo $1,005/ mo · 15% off Book a bundle call
    Common questions

    What product & ops teams ask us first.

    What's the difference between GPSR and the Authorised Representative under (EU) 2019/1020?

    The Art. 4 representative under Regulation (EU) 2019/1020 applies to CE-marked products under specific sector directives (Low Voltage, EMC, Machinery, etc.). GPSR applies to all consumer products including those without CE marking — a broader safety-net. For most consumer hardware, both apply — and we handle both under one engagement.

    Do purely digital / software products need GPSR?

    No. GPSR applies to physical consumer products placed on the EU market. Pure SaaS and digital content are out of scope. But connected devices, smart appliances, and products with embedded firmware are in scope — and may also trigger RED, EMC, or Ecodesign.

    We sell on Amazon EU. Is that enough to trigger GPSR?

    Yes. Any consumer product sold to EU customers — even via a marketplace — places you within the scope of GPSR. Amazon EU now blocks listings that lack the Art. 16 responsible-person details. Other marketplaces (eBay, Cdiscount, Bol, Allegro) follow the same pattern.

    UK post-Brexit — do we need a UK Responsible Person too?

    Yes. UKCA (the UK's CE equivalent) requires a UK Responsible Person for most consumer products. We bundle UK RP with our Portfolio tier — one engagement, one invoice, two valid addresses.

    What happens during a market-surveillance inspection?

    National authorities can request the technical file, risk assessment, and safety documentation with 5–15 business days notice. We hold the file, respond on your behalf, coordinate additional test evidence, and close the correspondence. Most inspections end with no action when the file is ready.

    Can you handle a recall?

    Yes. Voluntary recalls or corrective actions require coordinated Safety Gate notifications, retailer notices, customer communications, and eventual closure with authorities. We run the playbook and coordinate with your PR, insurer, and marketplaces. Recall response is included at Enterprise tier.

    Private beta

    Ready for GPSR day one.

    Join the waitlist and we'll onboard you ahead of launch — with locked-in early-access pricing ($299/month), priority label-update support for your first EU production run, and same-week appointment.

    We'll only email you when GPSR Representative goes live. No drip campaigns.