"Our Q4 container hit Rotterdam with no EU responsible person on the packaging. Customs held it. EU Presence rewrote the label set, filed an amended declaration, and had it released in 72 hours."
Your responsible person for every consumer product you ship into the EU.
Since December 2024, GPSR requires non-EU sellers of consumer products to name a responsible person in the EU — on the label, on the marketplace listing, and on the safety file. We become yours, monitor the EU Safety Gate, respond to market surveillance, and keep your Amazon / eBay listings live.
GPSR is the default regime for every consumer product.
GPSR is a catch-all — any consumer product not already covered by a sector-specific regulation (medical devices, food, pharmaceuticals, cosmetics) falls under GPSR. If you're non-EU, you need a responsible person here.
Tap what's true — we'll classify you.
GPSR scope is broad. Any consumer product sold to EU customers by a non-EU seller needs a responsible person in the EU. Marketplace listings without one get delisted automatically.
Marketplaces enforce faster than regulators do.
Regulation (EU) 2023/988 replaced the 2001 Directive. Enforcement across all 27 member states, with national market-surveillance authorities active from day one.
National transpositions vary — typical cap is 4% of annual turnover. Plus mandatory recalls, customs holds, and product destruction at your cost.
Products listed on the EU Safety Gate in 2024. Listed products trigger automatic marketplace removal and can block customs release at the port.
Amazon EU enforces Art. 16 responsible-person detail on every listing. No name? Listings removed in all 27 member states within 72 hours.
- 1. Regulation (EU) 2023/988 — General Product Safety Regulation, application date 13 December 2024.
- 2. GPSR Art. 44 — penalties set by member states; national caps observed across 2024–2025 transpositions typically 2–4%.
- 3. EU Safety Gate (formerly RAPEX) annual report 2024 — dangerous-product notifications.
- 4. Amazon EU Seller Central policy notices, Dec 2024 – 2025, covering GPSR responsible-person requirements.
Every GPSR duty, in one engagement.
Art. 16 responsible person
Named EU-resident economic operator on record — displayed on your label, in your packaging, and in every EU marketplace listing.
Technical documentation
Risk assessment (Art. 9), safety information, and traceability records structured to the GPSR template and stored for the mandatory retention period.
Traceability & batch coding
Producer identification, batch/serial numbers, and supply-chain records — so any unsafe batch can be withdrawn in hours, not weeks.
Safety Gate monitoring
Daily monitoring of EU Safety Gate notifications for your product categories. Early warning when a competitor is listed — so you can act before regulators come knocking.
Incident & recall handling
Art. 20 accident notifications via Safety Business Gateway, coordinated recalls across member states, consumer-facing communications drafted end-to-end.
Marketplace compliance
Amazon, eBay, Cdiscount, Bol, Allegro — responsible-person details pushed to every seller console, so listings stay live across all 27 member states.
Every product, one record.
For every SKU we represent, we maintain a live compliance dossier. Market surveillance can ask for the safety file or risk assessment at any time — we have it in the locker, exportable in one click.
Acme Sensor Hub · model SH-200-EU
Connected indoor environmental sensor · Consumer product
A serious incident? The clock starts.
Art. 20 GPSR requires economic operators to notify authorities and the EU Safety Business Gateway as soon as they know a product is unsafe. We run the intake, draft the filing, and coordinate the response.
Incoming accident notification · Art. 20 GPSR
The moment a consumer reports injury or material damage, we classify the incident, notify the relevant national authority, file with the EU Safety Business Gateway, and coordinate the response — recall, retrofit, or corrective action — before the regulator escalates.
- ✓Safety Business Gateway filing within statutory window
- ✓National authority notification in 24 EU languages
- ✓Recall playbook: retailers, marketplaces, customers
- ✓Customer-facing communications drafted for approval
- ✓Post-incident review & dossier update
Appointed in 5 business days. Label-ready in 10.
- Product intake
45-minute technical call per product family. We map your consumer-product scope, review existing safety documentation, and identify which GPSR articles apply to each SKU.
- Risk assessment & gap close
Art. 9 risk assessment drafted with your engineering team. Gaps in foreseeable-misuse, warnings, or age-rating are flagged and closed before production.
- Appointment & label update
Art. 16 responsible person registered; our EU address and contact go on your label, packaging, IFU, and every marketplace listing.
- Monitoring & response
Daily Safety Gate sweep for your categories. Incident intake 24/7. Annual dossier review. Recall playbooks pre-drafted per product family.
// On product, packaging, or IFU // Regulation (EU) 2023/988 Art. 16(2) Manufacturer Acme Inc. 1234 Market St, San Francisco, CA, USA EU Responsible Person (GPSR) World Presence j.d.o.o. Ulica Brune Bušića 42 10000 Zagreb, Croatia gpsr@eupresence.com Ref: ACME-SH-200-RP // Plus warnings, age rating, // batch/serial, and CE mark // where additional directives apply.
Brands shipping into Europe, safe and sellable.
From connected-home startups to apparel D2C to children's toys — Article 16 appointed, labels updated, Amazon listings preserved.
"Amazon delisted 280 SKUs overnight. They had our responsible-person details in Seller Central within six hours. Listings back live by end of week."
"We had an overheating report. They had the Safety Gate filing drafted that day. A contained corrective action, no recall. That's the difference."
"Our toy line needed a complete risk-assessment rewrite. They paired with our safety engineer and shipped a defensible file in three weeks."
By product family. Not by SKU.
For a single-product brand entering the EU for the first time. One product family covers all colourways, sizes, and regional SKUs of the same underlying design.
- Art. 16 responsible person
- Risk assessment & safety documentation
- Label + marketplace listing updates
- Safety Gate monitoring
- 1 market-surveillance response / yr
For scaling brands with multi-product ranges and real EU volume across electronics, apparel, toys, home goods.
- Up to 5 product families
- UK Responsible Person bundled
- Safety Gate daily monitoring + alerts
- Unlimited marketplace listings
- Incident intake & Safety Gateway filings
- Unlimited surveillance responses
For hardware groups, multi-brand retailers, or 50+ SKU lines with active recall exposure and dedicated quality teams.
- Unlimited product families
- Full recall & crisis response
- Dedicated safety counsel
- Quarterly executive review
- 24/7 incident hotline
- Custom MSA & multi-entity
Brands who take GPSR Rep also take.
Three products. One engagement. 15% off.
The standard stack for non-EU consumer-product brands. GPSR, GDPR, and a hosted trust hub — one onboarding, one invoice, one team.
GPSR Representative
Art. 16 responsible person, Safety Gate monitoring, marketplace compliance.
GDPR Representative
Article 27 coverage — required once customers sign up or you run loyalty programs.
Privacy Center
Hosted trust hub, DSR inbox, policies, certifications.
What product & ops teams ask us first.
What's the difference between GPSR and the Authorised Representative under (EU) 2019/1020?
The Art. 4 representative under Regulation (EU) 2019/1020 applies to CE-marked products under specific sector directives (Low Voltage, EMC, Machinery, etc.). GPSR applies to all consumer products including those without CE marking — a broader safety-net. For most consumer hardware, both apply — and we handle both under one engagement.
Do purely digital / software products need GPSR?
No. GPSR applies to physical consumer products placed on the EU market. Pure SaaS and digital content are out of scope. But connected devices, smart appliances, and products with embedded firmware are in scope — and may also trigger RED, EMC, or Ecodesign.
We sell on Amazon EU. Is that enough to trigger GPSR?
Yes. Any consumer product sold to EU customers — even via a marketplace — places you within the scope of GPSR. Amazon EU now blocks listings that lack the Art. 16 responsible-person details. Other marketplaces (eBay, Cdiscount, Bol, Allegro) follow the same pattern.
UK post-Brexit — do we need a UK Responsible Person too?
Yes. UKCA (the UK's CE equivalent) requires a UK Responsible Person for most consumer products. We bundle UK RP with our Portfolio tier — one engagement, one invoice, two valid addresses.
What happens during a market-surveillance inspection?
National authorities can request the technical file, risk assessment, and safety documentation with 5–15 business days notice. We hold the file, respond on your behalf, coordinate additional test evidence, and close the correspondence. Most inspections end with no action when the file is ready.
Can you handle a recall?
Yes. Voluntary recalls or corrective actions require coordinated Safety Gate notifications, retailer notices, customer communications, and eventual closure with authorities. We run the playbook and coordinate with your PR, insurer, and marketplaces. Recall response is included at Enterprise tier.
Ready for GPSR day one.
Join the waitlist and we'll onboard you ahead of launch — with locked-in early-access pricing ($299/month), priority label-update support for your first EU production run, and same-week appointment.
We'll only email you when GPSR Representative goes live. No drip campaigns.